The Professional Bull Riders (PBR) is ready to give its fans a bull-riding weekend to remember.

“Built Ford Tough Rumble in the Rockies” will take place May 2 and 3 at the Broadmoor World Arena. For fans, the party starts at 5 p.m. on May 1, when KCCY will present the Y96 Kick-off Party, launching the weekend’s activities and opening The Gazette PBR Fan Zone in the Broadmoor World Arena parking lot.

Take a wild ride on a mechanical bull, meet the riders, or sit back and enjoy a cold brew and performances from a variety of local country artists each evening before watching the PBR bull riders climb aboard their 2,000-lb. opponents for eight seconds of wild entertainment.

Denver’s Kory Brunson hits the stage at 6 on Friday night to get the party started with classic Colorado country music. Brunson’s band strums heartstrings by singing about everyone from men and women serving in our armed forces, to good ol’ boys and summertime cowgirls.

The 2nd Annual Rider Relief Fund Support the Sport 5K run, presented by Cooper Tires, will follow at 7. The race will be a key fundraiser for the PBR Rider Relief Fund, an organization that provides financial assistance to the human athletes injured in the sport of bull riding. The Rider Relief Fund supports athletes — bull riders and bullfighters — at all levels of the sport. Fans are encouraged to come and test their endurance against some of the world's top bull riders as they race around World Arena. Prizes will be awarded.

Singer/songwriter Chase Rice will also perform on May 1. Rice’s third album, “Ignite the Night,” landed in the No. 1 spot on the country music charts in its debut week, and his lead single "Ready, Set, Roll" has gone platinum. Rice comes to Colorado Springs after four opening performances for country music superstar Kenny Chesney. Besides being an accomplished musician, Rice has had a successful career in college football, worked on the pit crew for a top NASCAR driver and participated in TV’s harshest reality show, “Survivor.” His colorful resume makes for entertaining performances, no matter the stage.

The Fan Zone will open again at 11 a.m. on May 2, and PBR’s funny man Flint Rasmussen and the Dickies Bullfighters will kick the day off with an hour-long autograph session. The Cowboy Dave Band will start getting the crowd rowdy at 1 p.m., and up-and-coming country artist A Thousand Horses will bring its blend of Southern-style rock and country to the Cooper Tires Stage at 4:30. The foursome’s breakout hit “Smoke” has been downloaded more than 114,000 times, and Colorado Springs fans will get a preview of the band’s freshman album before it is released in June.

On May 3, fans are invited to join Riding High Ministries for a Cowboy Church service at 10 a.m., followed by a performance from Southern Colorado’s own Tejano Heat Band at noon. Round 2 of the “Rumble in the Rockies” will begin at 1:50, followed by the championship round, during which the event champion will be crowned. Key PBR partners, including Monster Energy and Sonic, will join local sponsors on site to help provide entertainment for fans throughout the weekend.