Cheers Liquor Mart’s delivery trucks will carry a little more than cases of beer on November 14 – hopefully a few thousand pounds of turkey.

From 9 a.m.-3 p.m., Cheers will host the Second Annual Trade Your Turkey Day at its store, located at 1105 N. Circle Drive.

Participants can deliver a frozen turkey and receive a $10 gift certificate to use towards any beer, wine or liquor purchase at Cheers. All donated turkeys will be delivered to Care and Share Food Bank for Southern Colorado, where they will be distributed to local families in need in time for Thanksgiving.

“Last year we heard Care and Share was having trouble getting enough turkeys together, and you know how Colorado Springs is, we all came together and decided to do something about it,” said Kim Hoag, Cheers marketing director. Cheers collected 100 turkeys in 2014.

“I was worried we would get little bitty turkeys, but people kept walking through the front door with these gigantic birds, it was amazing,” Hoag said. “At the end of the day, we loaded up the Cheers vans and drove them all over to the food bank. It took us several trips.”

The Cheers team hopes to collect at least 150 turkeys on this year’s Trade Your Turkey Day. “Our customers are good at rising to the occasion and supporting us,” Hoag said. All participants will also be entered in a drawing to win a $100 Cheers shopping spree and tickets to a Colorado College hockey game.

Turkey donations are crucial this year, as bird costs have risen significantly due to outbreaks of avian flu, killing millions of turkeys. “We’re needing the community to dig deeper this year by either donating financially or by giving a bird,” said Shannon Coker, Care and Share marketing and communications director. “Cheers has been a long-time friend of the food bank. We are so grateful they heard our plea for help and did something about it.”

Through the holidays, Cheers customers can make a donation at the register towards Christmas gifts for local children in need through Griffith Centers. Donors can write their names on paper trees that will then be displayed throughout the store. Last year, Cheers raised $2,000 through donations ranging from shoppers rounding their purchases up to the next dollar to customers writing individual checks to the cause.

Keep up with Cheers community outreach events by subscribing to its weekly newsletter and following its blog. Visit cheersliquormart.com for more information.

Pikes Peak Newspapers, Editor

Hannah Blick has lived in the Pikes Peak region for six years. She studied journalism at Kansas State University and enjoys biking, skiing and hiking in the Rockies.

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