Maxletics signs partnership with Pueblo firm for rodeo athlete endorsement deals
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(Courtesy of Maxletics Corporation/Facebook)

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Colorado Springs startup Maxletics Corp., which packages groups of athletics for endorsement deals, has formed a marketing partnership with Pueblo-based Donnell Promotions LLC to match professional rodeo athletes and personalities with brands in endorsement deals focused on social media.

Maxletics already works with more than 1,100 athletes in Olympic, Paralympic, Ironman, American Trail Running Association, BMX Motocross and X Games sports. Donnell Promotions, a longtime rodeo and bullriding promotions firm, will act as marketing representative for Maxletics to sign professional rodeo athletes that Maxletics will match in groups with brands in endorsement deals.

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