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The wagering boards at BetFred sportsbook at the Saratoga Casino in Black Hawk. 

European sports book company Tipico will build a technology center in Denver, adding some 440 jobs in coming years, according to Gov. Jared Polis' office Wednesday.

The company was also looking to locate in North Carolina, Georgia or Texas, among about 100 metro areas that were considered. But economic development incentives from the Colorado Office of Economic Development and International Trade to the tune of $7.52 million helped seal the deal.

“The company expects to grow quickly as it gains U.S. market share and more states permit online sports betting,” according to state documents.

The company expects to create 441 jobs in eight years, with an average salary of $96,315 for jobs such as software and data engineers, and customer service. Commissioners approved up to $7.52 million in Job Growth Incentive Tax Credits.

“We are thrilled to announce, in partnership with Governor Polis, our intention to establish a Tipico Sportsbook technology hub in Denver,” Adrian Vella, the European-based company's U.S. CEO, said in a statement. “From the world-class universities and collaborative technology community, down to the well-documented high quality of life in the state, every metric during our nation-wide search pointed us right to Colorado.

"Now that football season is here and our sportsbook is live in the state, we’re confident that the deep pool of technology talent in Colorado will help us take the Tipico brand to the next level in the U.S.”

Colorado voters legalized online sports betting statewide two years ago, 51% to 49%, a difference of about 44,000 votes. Voters, specifically, approved a 10% tax on sports betting operations, which legalized the games.

Colorado allows brick-and-mortar casinos in just three locations: Black Hawk, Central City and Cripple Creek.

OEDIT said the 17-year-old Tipico currently has 42 employees in Hoboken, N.J., and recently began taking bets in Colorado.

“Colorado voters voted to make Colorado one of the first states to legalize sports betting and use the revenue generated to protect our way of life and precious water resources that support our outdoor recreation economy and agricultural community,” Polis said in a statement. “This move proves what we already know: Colorado is the best place to live and work and 441 new jobs will be created in Colorado thanks to this voter-driven decision.”

Online betting went into effect in Colorado on May 1, 2020. In its first year, sports betting generated approximately $65 million in Net Sports Betting Proceeds, which is the amount of revenue that the state collects taxes on, according to the Colorado Department of Revenue. That was on $2.3 billion Coloradans bet in that first year, according to the Colorado Division of Gaming.

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