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Kwang Choi, Best and Brightest 2013

Airport officials call it 'The Battle of Monument Hill. '

The term represents the difficulty Colorado Springs Airport officials have getting area travelers to use the city's airport instead of driving to Denver.

At the Colorado Springs Convention and Visitors Bureau's annual luncheon Thursday, Neil Ralston, the airport's planning and development manager, laid out several ideas airport officials want to implement to increase passenger traffic, such as:

Recapturing airline service to those markets once served by Frontier, which ended Springs service last month.

Provide more stable rates and charges to the airlines.

Find addition sources of revenue, such as grants, so airlines are not paying as much in fees, which could help attract other airlines.

Relocating valet parking to a more central point in the terminal.

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Add a premium lane at the security checkpoint.

Add an airport frequent flyer program that earns travelers points used to pay for parking, shopping or dining.

Add an airport frequent flyer premium lounge open to flyers of all airlines.

Add a parking validation program, so if a certain amount is spent at the airport, the airport pays for parking.

Extend restaurant hours.

Add a rate calculator to the airport website to show the cost of travel is more than the price of the airplane ticket and savings that the Springs airport might provide.

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