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Visitors Bureau Seeks Input on Crafting Destination Master Plan

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January 22, 2018 Updated: January 22, 2018 at 7:20 am
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The Colorado Springs CVB is leading the effort to develop a comprehensive Destination Master Plan and invites the public to participate by taking a brief survey that can be found at VisitCOS.com/dmp.

The Destination Master Plan is a long-term view on how to improve the visitor experience for Colorado Springs and the Pikes Peak region, thereby generating economic benefits for the destination. The plan is intended to ensure that Colorado Springs will have the necessary attributes to compete in the future for talent, investment and business.

The project, conducted by InterVISTAS, will seek extensive community input from businesses, residents and visitors through the public survey, one-on-one interviews, themed focus groups and a visioning workshop. The results will be made public mid-June. As Colorado Springs and the Pikes Peak region continue to surge in development, housing, visitors and residents, it’s imperative to have an integrated plan as the community moves forward. The CVB has conducted a variety of research and studies over the past few years that have led to this capstone project that will best formulate a plan for the region’s future.

CVB president & chief executive officer, Doug Price, says the project seeks to answer a variety of questions. “How will we share the Colorado Springs and Pikes Peak region story? What will visitors and residents experience? How can we all work together for a better future and to let the world know we are Olympic City USA?” Price encourages all citizens to let their voice be heard through the survey and stresses, “now is the time for all facets of the community to come together to chart the course for the next 10 years.” 

Hundreds of organizations in aviation, transportation and tourism have sought the expertise of InterVISTAS to provide insight that can lead to better marketing, investment and policy decisions. The project has been funded through the CVB budget, with additional support from the City of Colorado Springs, El Paso County and the City of Cripple Creek.

The Colorado Springs Convention & Visitors Bureau is the leading marketing organization for group and leisure travel and tourism to the Colorado Springs and the Pikes Peak region. The organization is dedicated to a strong national and international presence so that tourism is a primary contributor to a thriving local economy. The CVB mission is to bring more visitors to Colorado Springs at Pikes Peak.

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