Bozoma Saint John, Uber's chief brand officer, called on white men to help diversify their workplaces Sunday.
"I want white men to look around in their office and say, 'Oh look, there's a lot of white men here. Let's change this,'" Saint John said at the SXSW festival this weekend.
Saint John said the onus should not be on people of color to improve diversity at work: "Why do I — as the black woman — have to fix that? There's 50 of you, there's one of me. Ya'll fix it. ... Everybody else needs to make the noise — I want white men to make the noise."
Saint John, who grew up in Colorado Springs, joined Uber last June and is responsible for increasing customer loyalty. Her hire was considered a strategic move in Uber's turnaround effort: The company added a black female executive after being blasted for having a non-inclusive culture.
Read more at cnn.com.