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Sports Authority signage to be removed from stadium as Broncos seek naming rights partner

By: Nicki Jhabvala, The Denver Post
January 2, 2018 Updated: January 2, 2018 at 3:53 pm
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Metropolitan Football Stadium District and Sports Authority officials stand together during the unveiling of the new Sports Authority Field at Mile High sign on the south side of the stadium on Thursday, September 8, 2011. The sign was unveiled as the hallmark of many stadium upgrades, which are aimed to give fans a more complete NFL experience. AAron Ontiveroz, The Denver Post

The Sports Authority logos that hang from the Broncos’ stadium are coming down.

Team president and CEO Joe Ellis said Tuesday that the team will take down the signage representing the defunct company, starting within the next 10 days.

“I actually spoke with Jay Roberts this morning — he’s our stadium manager — and we’re in the process of having engineers look at it. We’re going to take the signs down,” Ellis said. “All of the exterior signage will come down here starting probably in a week or 10 days, I think. The name needs to remain in place for a while because we have some placeholder events both inside the building and in the bowl itself with some concerts and stuff.”

The Broncos had originally hoped to secure a new naming rights partner for the stadium for the start of the 2017 season, but discussions lingered and the search for the right partner, as Ellis has stressed, has continued.

Read more at The Denver Post

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