A Colorado Springs startup company is trying to build a social media site for introverts who would rather share ideas and concepts rather than experiences.
Christopher Gorog, a former software engineer and cybersecurity manager with several technology companies, started Logic Central Online about a year ago in Florida to create a site where users could share information to fill gaps in training and education with a focus on science, technology, engineering and math. A former Colorado Springs resident, he returned and moved the company here in August to tap into the city's base of software engineers and computer science professionals working in the cybersecurity and technology industries.
"Some of the most intelligent people work in cybersecurity, and they are some of the most highly sought-after and highly paid professionals," Gorog said. "They are introverted and systematic thinkers. How do we engage those types of people? Most social-media platforms are for people who want to communicate - they are outgoing and people-oriented. We are trying to bridge the gap between those who are interested in communicating and those who are reserved, task-oriented and less interested in communicating. We need something of value to attract that second group."
Emotional 'inputs' averted
Gorog developed Logic Central Online as an outgrowth of a letter he was writing to his son about the autistic traits they share, which include an aversion to emotional "inputs" because they are overly sensitive to those experiences. He later wrote a book, "Inner Logic - Engineering Your Life" that became the centerpiece of Logic Central. He started the company after funding for cybersecurity slowed two years ago, and he shifted into a career of writing, speaking and coaching others in the cybersecurity, leadership development and self-improvement industries.
Logic Central Online is envisioned as a hub for podcasts, blogs, a video series and college curriculum that combines technical, business leadership, career advice, motivational and self-improvement topics targeted at "geeks and nerds" as well as people in other industries. The site would be supported by corporate messages from advertisers.
"I looked at other self-help material and it was all written by psychologists, ministers and business people," Gorog said. "I couldn't find anything written by and addressed to engineers. My book and this company is a bridge between the fields of psychology, neuroscience and engineering. It is amazing how many things we know about engineering that answer questions about how things work in the human brain. I have tried to pull together stories of my own failures so that others can use that information to avoid some of those pitfalls."
Pitching to colleges
The curriculum is being evaluated by a number of colleges and universities, although none have purchased the materials so far, Gorog said. The company also has developed cybersecurity courses and workshops for the insurance and utility industries, he said.
Gorog said he has funded the company by selling off real estate he owned along the Front Range, but he is seeking outside investors to expand Logic Central Online's marketing and advertising staff to broaden its online platform and reach.
The company's staff now includes Gorog as CEO, Karthik Krishna, a former senior project engineer for Colorado Springs Utilities, as chief operating officer and Brandon Fisher, who has worked in the automotive and building products industry, as Web content manager.