When Jon Eddy stepped in as the on-field emcee and director of marketing and promotions for the Sky Sox six years ago, the team was drawing less than 275,000 fans for the season.
Since he's taken the reins, attendance at Sky Sox games has grown tremendously. In 2012, the team drew 334,000 fans. The goal this year is to break the 340,000 mark.
And with Eddy heading up efforts to bring in the crowds, that shouldn't be a difficult goal.
"I would say the attendance increase has been very much across the board," Eddy said. "I wouldn't say there's any one reason. I wouldn't say it's young families, I wouldn't say it's military.
"I would say it's very uniform that more people in general are realizing what's going on out here."
Part of drawing these larger crowds is linked to the different promotional nights.
The most successful of those nights is the weekly Two Dollar Tuesday special.
What started as a marketing ploy to attract a bigger, younger audience on a typically quiet night has morphed into a larger crowd representing all demographics.
"It was originally a college kind of, let's have a couple of beverages and party night," Eddy said. "Some of it, it's a chance for families who don't have money to come out to a game even though ticket prices are pretty darn low."
In fact, the crowds at a Sky Sox game on any given night are pretty diverse. The makeup of the crowd can vary on day of the week or even depending on the theme.
"It's so diverse. It's so amorphous," Eddy said. "You can't really define who the crowd is. Some of it's defined by the day of the week. You'll have more families on a Sunday when it's Kids Club day and the Kids Club members come in free."
This season, the Sky Sox have hosted X-Men, Starwars and Star Trek theme nights, among others.
The model and methods adopted by the Sky Sox to bring the crowds to Security Service Field works for the minor league baseball venue, but Colorado College doesn't use the same tactics to draw crowds to its ice hockey games.
"We don't do a lot of theme nights like minor league baseball," Scott Lowenberg wrote in an email. We have high demand for our tickets. We sell out a lot of games just with season ticket holders and individual game buyers - and for other games we sell group tickets to area businesses and youth groups to make up the difference."
Colorado College began selling ice hockey season tickets a couple of months ago, and was at 99 percent of season ticket sales from last season in early August. The school expects to sell 300 more tickets by October, creating a 6 percent boost in sales from last year, Lowenberg said.
The team plays in the World Arena, and draws an average of 6,979 fans. The 22 games bring out about 150,000 fans annually.
Lowenberg said that the main draw is the tradition of ice hockey and the team's historic roots.
"For us it's more about the atmosphere and it's the 'place to be,'" Lowenberg wrote. "From October to March, CC hockey is the event to be at in Colorado Springs. We are in a unique position because we have been a part of this community for 75 years - for many Colorado Springs residents it's a given that they will attend at least two to four games every season."
Though the school doesn't rely on theme nights to bring in fans, there are a few specialty nights planned for the upcoming season including Skate with the Tigers and Military appreciation nights.
Though neither local college sporting events nor minor league baseball games are selling out regularly in Colorado Springs, there isn't any concern among the programs.
"Who knows," Lowenberg wrote, "with a trip to the Frozen Four this season, you may see every home game sell out in the future - that is a real possibility for us."