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Reality TV's new stars: Small businesses

This undated photo provided by A&E, shows Willie Robertson, star of A&E?s ?Duck Dynasty,? at his desk in his office at the Duck Commander warehouse in West Monroe, La. Turning small business owners into stars has become a winning formula for television producers, but some businesses featured in them are cashing in, too. Sales explode after just a few episodes air, transforming these nearly unknown small businesses into household names. In addition to earning a salary from starring in the shows, some small business owners are benefiting financially from opening gift shops that sell souvenirs or getting involved in other ventures that spawn from their new-found fame. (AP Photo/A&E)