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J.C. Penney reports hefty 3Q loss

In this June 19 file photo, shoppers walk in a J.C. Penney story in Plano, Texas. J.C. Penney Co. reported a bigger-than-expected loss in the third quarter on plummeting sales as customers continue to reject its move get rid of blockbuster sales in favor of everyday low pricing. Photo by THE ASSOCIATED PRESS