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Pikes Pub: Brewers Association aims to crowdsource $213 billion, buy ABInbev

October 16, 2017 Updated: October 16, 2017 at 1:54 pm
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The symbol for ABInBev appears at the post where it trades, on the floor of the New York Stock Exchange, Tuesday, Oct. 13, 2015. The Boulder-based Brewers Association has launched the most ambitious crowdfunding campaign ever attempted, with a goal of raising $213 billion to buy the world’s largest brewing goliath, ABInBev. (AP Photo/Richard Drew)

The Boulder-based Brewers Association has launched the most ambitious crowdfunding campaign ever attempted, with a goal of raising $213 billion to buy the world’s largest brewing goliath, ABInBev.

The international conglomerate, which last year acquired mega-beer competitor SABMiller, has been busy gobbling up established American craft beer labels, including Goose Island, Breckenridge and Wicked Weed.

The not-for-profit Brewers Association aims to Take Craft Back from Big Beer by raising enough money to extend an “offer they can’t refuse” to the world’s most power beer-maker.

“Over the past several years, Big Beer has been attempting to buy their way into the craft beer movement by acquiring small breweries at a rapid rate and using their acquisitions to invent craft brewing bona-fides,” reads a statement from the organization.

For full details on the campaign and how to contribute, visit TakeCraftBack.com. Pledges won’t be collected until after all $213 billion has been secured. Until then, contributors get free swag.

Spread the word with #TakeCraftBack and #IndependentBeer.

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