For human-powered pet toys, you can't get much more basic - or effective - than CatDancer, a looping length of wire affixed at one end with pieces of coiled up cardboard. The play imperative is strong in my cat, Squeak, but so are a reclusive nature and inertia. The slightest click of wire on floor always brings him running. CatDancer starts at $2.29 on Amazon.
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