Colorado Springs News, Sports & Business

Pikes Peak Community College takes top honor in annual advertising award competition

by WAYNE HEILMAN wayneh@gazette.com - Updated: February 9, 2014 at 3:35 am 0

Pikes Peak Community College won the top award Saturday from the American Advertising Federation Colorado Springs chapter for an advertising campaign called "What You'll Find Will Surprise You."

Besides the Best of Show Award, the campaign also received awards for newspaper, radio and billboard advertisements, all highlighting the wide variety of courses taught at the college. The institution also won awards from the group for video episodes on its website that help students with enrollment and a series of three advertisements shown in movie theaters.

The college won six awards in December for excellence in advertising and event promotion from The Council for Advancement in Support of Education's Mid-American District, which includes Colorado and seven other states. The college operates four campuses and serves more than 22,000 students.

The advertising group presented more than 60 awards during a banquet Saturday at the Pinery at The Hill, including its Silver Medal to Craig Rae, a partner and art director at Lunchbucket Creative Ltd., a Colorado Springs advertising and marketing agency he helped establish with Larry Hinkle. He also has been an adjunct professor of multimedia design for five years at Pikes Peak Community College and has donated his work to Pikes Peak Foster Care, The Home Front Cares, The Anti-Cruelty Project and Citizen's Project. Before starting Lunchbucket, he spent nearly 12 years at the Colorado Springs-based agency Vladimir Jones.

The Silver Medal is the group's top individual award and is based on community involvement and acting as a role model to the industry.

The Best of Print Award - for content distributed to an audience through a logo or through newspapers, outdoor, direct mail, posters or promotional items - went to Lunchbucket Creative for a print campaign it did for Penrad Imaging.

The Best of Interactive Award - for content distributed to an audience through websites, email marketing and Internet banner advertisements - went to Design Rangers Inc., a local creative agency, for the website it built for the Pikes Peak Country Attractions Association.

The Best of Broadcast Award - for audio or video content distributed through radio, television or online - went to Studio C3, a local video design and production firm, for a video for the Colorado Springs and Denver chapters of the Juvenile Diabetes Research Foundation to help viewers understand what it is to live with diabetes, as well as honor those that continue to fight for a cure.

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Contact Wayne Heilman: 636-0234

Twitter @wayneheilman

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