Colorado Springs News, Sports & Business

Gazette Premium Content Oakland officials launch campaign to rebrand city

Associated Press Updated: April 14, 2014 at 3:00 pm

OAKLAND, Calif. (AP) — Oakland tourism officials are spending $195,000 to try to shed the city's reputation for crime and blight to attract more visitors.

The money will pay for ads that are intended to rebrand the city as a culturally diverse destination with a burgeoning arts, fine dining and technology startup scene.

Visit Oakland, the city's tourism bureau, spent a year researching how to change Oakland's image. It recently unveiled a new colorful logo that includes a backdrop of the new eastern span of the San Francisco-Oakland Bay Bridge.

The bureau says about 2.5 million people visited Oakland last year. They spent roughly $1.3 billion.

Comment Policy

Our commenting system has changed. Please register or login with your gazette.com account to comment on a story. Click here for information.

You've reached 4 FREE premium stories this month

Simply register to continue. It's free.

Register Learn more

Already registered? Click here to login.

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
SEP
23
SEP
24
SEP
25
SEP
26
SEP
27
SEP
28
SEP
29
SEP
30
OCT
1
OCT
2
OCT
3
OCT
4
OCT
5
OCT
6
Advertisement