Colorado Springs News, Sports & Business

Gazette Premium Content Oakland officials launch campaign to rebrand city

Associated Press Updated: April 14, 2014 at 3:00 pm
Associated Press Updated: April 14, 2014 at 3:00 pm • Published: April 14, 2014

OAKLAND, Calif. (AP) — Oakland tourism officials are spending $195,000 to try to shed the city's reputation for crime and blight to attract more visitors. The money will pay for ads that are intended to rebrand the city as a culturally diverse destination with a burgeoning arts, fine dining and...

You've reached your 4 FREE premium stories for this 30 day period*

Register for 4 more free articles.

or
*A 30 day rolling period starts the day you first visit the site.
Are you a subscriber and having trouble viewing stories?
Advertisement

OAKLAND, Calif. (AP) — Oakland tourism officials are spending $195,000 to try to shed the city's reputation for crime and blight to attract more visitors.

The money will pay for ads that are intended to rebrand the city as a culturally diverse destination with a burgeoning arts, fine dining and technology startup scene.

Visit Oakland, the city's tourism bureau, spent a year researching how to change Oakland's image. It recently unveiled a new colorful logo that includes a backdrop of the new eastern span of the San Francisco-Oakland Bay Bridge.

The bureau says about 2.5 million people visited Oakland last year. They spent roughly $1.3 billion.

Comment Policy

If you are a subscriber or registered user we welcome your comments. Please register or login with your gazette.com account to comment on a story. Click here for information.

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement