Kimberly McIntosh Bridges has been named Senior Vice President, Sales and Marketing, Vascular Intervention, for the Spectranetics Corp., which makes medical devices used in minimally invasive cardiovascular procedures. In addition, Donna Ford-Serbu moves into a new role as Senior Vice President, Sales and Marketing, Lead Management, and Jason Hein will take on new responsibilities as Senior Vice President of Lead Management Sales. Bridges most recently served as Vice President, Sales and Marketing, at Blockade Medical in Irvine, Calif. Ford-Serbu has been with Spectranetics for two years; Hein, for seven.