Published: May 9, 2013
NEW YORK McDonald's is cutting the Angus burger from its menu.
The Oak Brook, Ill.-based chain had said earlier this year that it was evaluating whether to continue selling the Angus Third Pounders, which were introduced in 2009. The company also said at the time that it was it was cutting Chicken Selects and Fruit & Walnut Salad.
The changes come as McDonald's looks to keep up with shifting tastes. In a bid to attract more customers in their 20s and 30s who are looking for fresher options, McDonald's recently added chicken McWraps to its core menu. According to an internal company memo obtained by Ad Age, the chain referred to the wraps as a 'Subway buster ' that would keep customers from heading to the sandwich chain.
Without elaborating, McDonald's Corp. said in statement Thursday that the Angus burgers 'may still play a future role on our menu. ' It said it was removing the burgers to 'make room for new and exciting choices for our customers. '
The company said its Angus snack wraps will also be removed from the national menu.
The company did not immediately say whether the burgers and snack wraps remained available in some restaurants. But at a McDonald's in a Detroit suburb, the menu noted this week that they were no longer being sold.
The burgers and snack wraps were still listed on the menu section of McDonald's website on Thursday.
McDonald's isn't the only one trying to refresh its menu. Burger King, Taco Bell and Wendy's have also been rolling out new items aimed at improving the image of their food. But traditional fast-food chains are trying to change in a tough economic climate. So even as they tout more premium offerings on one end, they're also aggressively promoting their value menus and other deals.
Notably, the Angus burgers at McDonald's were among the chain's priciest items.