DENVER - Marla Cooley isn't exactly being discreet when she advertises the marijuana friendliness of her vacation rental home near Lyons.

She calls the rental "High in the Hills."

"I'm in a spot where I can enjoy life at its highest, and I'm welcoming people to share the experience up here," said Cooley, who hopes to expand with extra cabins for guests. "I'm an entrepreneur. There's opportunity here."

This is the new world of Colorado marijuana tourism, where the past year's winks and nods have been replaced increasingly by an open embrace of cannabis-seeking vacationers. Lodging choices — especially at bed and breakfasts or independent rentals — have opened up for toking tourists. Marijuana tour operators say their businesses are booming. Pot shops reported being packed on Friday.

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