Marijuana tourism booms in Colorado, though officials remain skeptical

By: John Ingold and Jason Blevins, The Denver Post
April 20, 2014 Updated: April 20, 2014 at 12:30 pm
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photo - DENVER, CO - APRIL 19: during the High Times Cannabis Cup at Denver Mart in Denver, Colorado on April 19, 2014. Event organizers are expecting 37,000 people to attend the two day cup in Denver. (Photo by Seth McConnell/The Denver Post)
DENVER, CO - APRIL 19: during the High Times Cannabis Cup at Denver Mart in Denver, Colorado on April 19, 2014. Event organizers are expecting 37,000 people to attend the two day cup in Denver. (Photo by Seth McConnell/The Denver Post) 

DENVER - Marla Cooley isn't exactly being discreet when she advertises the marijuana friendliness of her vacation rental home near Lyons.

She calls the rental "High in the Hills."

"I'm in a spot where I can enjoy life at its highest, and I'm welcoming people to share the experience up here," said Cooley, who hopes to expand with extra cabins for guests. "I'm an entrepreneur. There's opportunity here."

This is the new world of Colorado marijuana tourism, where the past year's winks and nods have been replaced increasingly by an open embrace of cannabis-seeking vacationers. Lodging choices — especially at bed and breakfasts or independent rentals — have opened up for toking tourists. Marijuana tour operators say their businesses are booming. Pot shops reported being packed on Friday.

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