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Local designer Rich Schell sees 'True Colors' trend at market

February 15, 2014 Updated: February 15, 2014 at 10:10 am
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021514 Rich Schell, owner of Rich Designs Home

New trends in home design and decorating are here, bringing softer colors, personal expression, real - not silk - flowers and the repurposing of treasured items.

Just returned from the seasonal Las Vegas Market for the interior design /home accents industry, Rich Schell, owner of Rich Designs Home, says, "I think we are at every crossroad of design."


Cool colors

"We've gone beyond the primary colors," Schell said. For example, he said, a gray color palette can slide from gray and yellow to gray and cream to gray and graphite. Colorado-popular chocolate browns are set off with pops of pure white or sometimes with bold blues.

Admitting he is "not a blue decorator" but works with the color for clients, Schell says, "blue is huge, from cerulean to seafoam. Crisp white with blue and lavender can be beautiful."

Whisper-soft, ultra-pale shades of pink - described by designers as "blush tones" - are also back. But the '80s haven't returned, at least not entirely, says designer Brian Patrick Flynn, founder of Flynnside Out Productions.

"What's different about blush this time around is what it's paired with. In 1985, you'd find it paired with mauve and black with tons of shiny brass accents. Flash forward to today and blush is likely to be paired with preppy, masculine tones," says Flynn.

His favorite blush paint is used in contrast with navy blue: "The deep, rich personality of the navy actually washes out the blush, almost causing it to look white, and the overall effect is fresh and gorgeous."

Speaking of white walls, Los Angeles-based designer Betsy Burnham sees those coming back in a big way. "I used to think white walls looked unfinished," she says. "But I've completely come around on this one, because white is the ultimate palette cleanser. It gives every space - even the most traditional - a modern edge and sets the stage wonderfully for layers of color in upholstery, accessories, area rugs and art."

But while wall colors are getting softer and paler, the opposite seems to be happening with furniture. "Strong colors on upholstery are becoming more of the norm," says California A-list designer Kyle Schuneman, founder of Live Well Designs, who spent a chunk of 2013 designing his first line of furniture in collaboration with retailer Apt2B. He opted to create sofas in bright blues and shades of orange because "a bright sofa is no longer just for a creative office waiting room," he says. "People are bringing them into their homes."

One bold color to approach carefully this year: red-violet. "Red-violet is the Pantone color of the year for 2014," Flynn says. "As a designer whose specialty is using color, let me tell you something: Red-violet is about as complex as it gets.

"My trick for using it right is pairing it with black, white and brass," he says. "It's not all that overwhelming, since it's balanced by the neutrality of the black and white, and made a bit more chic and regal with the brass."


Lived-in look

Schell is delighted that people are "making new of what was old" and he saw this at the market. He calls it the three R's: "Repurpose, refine and reflair." Recushion that sofa, he says. "DIY. Visit your thrift shops and Goodwill. Paint a special piece from your grandmother. Replace a lampshade."

For Schell, this is a time for a very easy lifestyle, particularly in Colorado. "It's a warm, tried and true look, a lived-in and loved look. Think Restoration Hardware (and) utilize more of what you own."

What is disappearing, he says, is the huge heaviness of Tuscan design. "It's dead. It's so pass? Just like one more poppy painting, that craze is over." Also dried up and dead are silk flowers, says Schell. "De-fake your flowers and plants."


Top textures

"For accessories, the trend seems to be getting away from color and going more into rich textures like aged metallics and linens," designer Schuneman says. "The absence of color is becoming chic for smaller items."

One texture Flynn says will have a big moment in 2014: felt.

"Have you looked at Pinterest lately? It's like every fifth photo you see involves felt! Ever since the handmade movement kicked in back in 2010, felt has been used in unexpected ways and in a modern fashion," Flynn says. "What makes it such a favorite for designers is how easy it is to work with. It's amazing for door upholstery due to its stiffness. It makes for awesome craft material, since it's easy to cut and stitch, and it's awesome for kids."

An easy project for even the DIY-challenged: "I modernized the classic kindergarten felt wall in a boy's room by covering a wall with batting, then literally upholstering it with white and blue felt, then cutting tons of felt into random objects and characters to give the kids something interactive and stylish."


Fresh inspirations

"The idea of personalization is becoming stronger and stronger," Schuneman says. "People are wanting their homes to reflect a more unique perspective." So rather than assuming that everyone will be buying the same popular items, "stores are doing limited runs on items more often, like art in series or a special brand collaboration for just a season," he says.

Burnham agrees. Homeowners are increasingly looking to "large-scale wall hangings" and other pieces of art to express themselves, she says, rather than doing it with bold wall color.

"Boy, am I sick of accent walls. I really believe that trend is out! I vote for art every time," she says. "If you're looking for something to cover big, blank areas, shop on Etsy for macrame pieces. They add such wonderful texture to your walls, and artists like Sally England have brought them back into vogue."

Burnham also recommends hunting for vintage posters that speak to you. Find them through online dealers and auction houses, and then frame them in a group. "While the vintage ones are a bit of an investment," Burnham says, "they can be a lot more reasonably priced than large-scale paintings and photographs."

Schell found a "gorgeous" Audubon bird book and it's his next project. He will cut it up to create a mass wall hanging of separate pictures.

Another way Americans are increasingly customizing their space, Flynn says: Western-inspired d?or. "Lately, I've been looking to Ralph Lauren-like cabins of the Western United States for inspiration in my own home. I think a lot of cabin-inspired colors such as pea greens, hunter greens and camouflage-inspired prints will become super popular."

Schell says rugs, especially large area carpets, are an easy, simple way to get some of these colors and designs into a room. However, he cautions, they go only on hardwood floors and never atop wall-to-wall carpet.

Pleasing, eye-catching geometric shapes can be added with small collections. "Create a collection that's fun to live with," Schell says. "A collection gives a purpose."

Tackling awkward spaces

"Tons of new-construction homes have awkward bonus rooms" that homeowners aren't sure how to furnish, Flynn says.

One suggestion: "Why not turn that space into an extra sleeping area that can accommodate multiple guests, but in a super-stylish, architectural manner? That's where the art of built-in bunks comes in," Flynn says.

"I turned a dated attic into a bunk room and play space for two young brothers by using one wall as floor-to-ceiling, midcentury-style bunks. This isn't exactly cheap to do, but it's well worth the investment since it maximizes space and adds an architectural focal point, albeit one that's functional, to otherwise dead space."

Melissa Rayworth of Associated Press contributed to this story.

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