King proposes marketing plan for Colorado Springs City Council

By Monica Mendoza Updated: December 10, 2013 at 8:51 pm • Published: December 10, 2013 | 7:10 pm 0

Colorado Springs City Council President Keith King thinks the council ought to have a marketing plan.

As such, he drafted a proposal that includes a mission statement, a logo and the slogan, "Council's your Neighbor."

"The concept of what I'm trying to look at is a way forward for next year - where we are, what we are doing, where we are going," he told council members Tuesday during a work session.

King pushed for the council to host a press conference Dec. 16 to announce the new marketing plan.

But some council members said he was moving too fast; they want to finish the 2014 budget cycle before they consider a marketing plan for next year.

"We've been going gangbusters for a while," said Councilman Val Snider. "We've got to slow down. I don't want to jump into an incredible flurry."

King's marketing plan lays out a vision, a mission, a platform and strategies including a pledge to have a positive relationship with the mayor and the executive branch.

King said the council needs a logo and slogan to help the community know it is being proactive. He has six proposed logos, including one in which a silhouette of residents are looking on City Hall.

"This year's agenda items have been more global," King said. "We want more of a focus back to the neighborhoods - we are trying to connect with our constituency."

Councilwoman Jill Gaebler said she wanted to wait until the council's January retreat to discuss its 2014 strategy and plan.

"I feel like this is very rushed," she said. "I have some issues with the idea of having a press conference. It's purposely meant to counter what the mayor is doing. And I don't think we need to do that."

Councilman Don Knight said King's idea for a marketing plan is great.

"We need to develop specific, very detailed, defined goals that we can turn to action steps," he said.

Comment Policy
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
APR
21
APR
22
APR
23
APR
24
APR
25
APR
26
APR
27
APR
28
APR
29
APR
30
MAY
1
MAY
2
MAY
3
MAY
4
Advertisement