It may have been the International House of Pancakes since 1958 but IHOP says that final letter is about to get flipped. However, we still don’t really know what that means.
With a short video showing the ‘P’ in their iconic logo turning upside down to form a ‘b’, IHOP tweeted that “[f]or 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb.”
But that did not answer the question of what that new ‘b’ could stand for, instead they teased the release. “Find out what it could b on 6.11.18,” the company wrote.
IHOP (as it’s still currently known) then tweeted out a Twitter poll, asking people to vote for what they thought the new letter could stand for from a choice of 'biscuits', 'bacon', 'butternut squash' and 'barnacles.'
IHOb? What could it b? #IHOb— IHOP (@IHOP) June 5, 2018