DETROIT (AP) — Stung by falling U.S. sales, Hyundai is pushing its dealers to modernize the new-car shopping experience by posting fair market prices and even delivering vehicles to customers for test drives.
The move is designed to turn around U.S. sales, which have dropped 13 percent through September. Hyundai says dealers will be encouraged to post prices on their websites that include all company discounts for consumers, as well as any incentives offered by dealers. They'll also let people do paperwork online.
Hyundai U.S. marketing chief Dean Evans says customers would rather spend more time driving and getting details about vehicles and less time haggling and filling out forms.
Evans says most buyers already know what others are paying for vehicles from third-party websites. Dealers will be encouraged to match those prices.