Updated: March 10, 2014 at 11:17 am
DES MOINES, Iowa (AP) — Gov. Terry Branstad wants to encourage more out-of-state tourists to visit Iowa.
Branstad on Monday announced a new ad campaign launched by the Iowa Economic Development Authority's tourism office. The campaign, which will run through mid-June, was released this month and is geared toward potential travelers in Chicago, Minneapolis, Omaha and other Midwest cities.
Television ads encourage viewers to visit the Travel Iowa website in order to "fill in the blanks" as it shows families exploring historical sites and enjoying ice cream. The website can be used to generate possible destinations based on travel companions and interests.
Branstad says tourism is a critical part of Iowa's economy, and the campaign is an effort to make Iowa an attractive choice when individuals begin to plan their getaways.