Egg & I heads to Citadel Crossing for third Colorado Springs location

By Rich Laden Published: June 19, 2013 | 2:20 pm 0

The Egg & I, a suburban Denver-based restaurant chain that caters to breakfast and lunch crowds, will open its third Colorado Springs location next week as it continues its expansion in the Pikes Peak region.

The new location will open at 6 a.m. Monday in the Citadel Crossing Shopping Center, southeast of Academy Boulevard and Galley Road.

The chain, which serves breakfast and lunch before closing in mid-afternoon, has developed a following on the Springs' north and northeast sides, and was looking for another location, said Egg & I spokeswoman Jan Barnett. Citadel Crossing will allow the restaurant to reach customers in central, southern and southeast portions of the city.

The Egg & I has locations at 7816 N. Academy Blvd., northeast of Academy and Briargate boulevards in the Plaza at Chapel Hills Shopping Center, and at 5838 Barnes Road, northeast of Powers Boulevard and Barnes in the Barnes Marketplace.

"Business has been very good in Colorado Springs; the community has certainly embraced us over the years," Barnett said. "This (Citadel Crossing) is another trade area that we can service for our guests, who do already travel, either up to North Academy or out to Powers and Barnes."

The Egg & I feels it's developed a niche in the market by focusing on breakfast and lunch, Barnett said. Likewise, she said, the limited focus is a plus for employees; parents can finish their work by early afternoon and pick up kids from school, for example.

Each restaurant employs about 35 full- and part-time workers, Barnett said. The restaurants are 3,700 square feet and seat 160 people.

The Egg & I's parent company is based in Centennial; its Springs restaurants are corporate-owned, but most of the chain's 82 locations in 17 states are franchised, Barnett said.

The Egg & I will consider a fourth restaurant on the Springs' southwest side, although it first wants to see how the third location performs, she said. By year's end, the chain also will have expanded to 21 states.

The newest location is a boost for city efforts to revitalize central and South Academy. Portions of that corridor have been hit hard over the last several years by retailers who have closed or bolted for newer and trendier areas, such as Powers Boulevard and the north side of the city.

The site's visibility along busy Academy and a desire to serve the south part of town were primary factors in locating at Citadel Crossing, although the chain is aware of city efforts to revitalize central and South Academy, Barnett said.

"I know that's a goal for them," she said. "And we'd like to think we're helping to contribute to the success of that goal. But truly we wanted to service that area of the city and we've been looking for a while."

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Contact Rich Laden: 636-0228 Twitter @richladen

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