The water is purported to be from an 18,000-year-old glacier sealed beneath the Rocky Mountains.
But the most noticeable difference between Spring Loaded water and other bottled water brands is likely the 18-ounce container.
Spring Loaded (www.springloadedh2o.com) is the newest business venture from former IndyCar driver/owner Joey Truscelli. He also is founder of ENS Health, a medical data company he sold to United Health in 2006, and more recently launched Life Gift Cards, which sells health care gift cards for certain medical exams.
Spring Loaded water comes from an artesian spring source in Park City, Utah, Truscelli said. It is treated and bottled in Park City, then shipped to a warehouse in Divide for distribution. Truscelli lives in Divide, while Spring Loaded's corporate office is in Woodland Park. The company employs 12 in Colorado.
It's the flexible, reusable carry pouch that Truscelli touts as the highlight of his product. It took Truscelli two-and-a-half years to develop the pliable pouch, which can be frozen and used as an ice pack in lunch pails or coolers, or even to treat an athletic injuries. When defrosted, the water is again drinkable.
Each recyclable pouch comes with a carabiner that can be attached to either upper corner, allowing kids and athletes to hook the pouch on their belts or backpacks. Each carabiner is inscribed with a motivational saying such as "Think big," "Never quit" and "Attitude is everything."
"We wanted to make it easier to handle and carry," Truscelli said.
Most importantly, he said, the water pouches are BPA free. BPA, or bisphenol A, is used in the manufacturing of certain plastics; health concerns have been raised because BPA can seep into food or beverages from containers made with BPA, according to the Mayo Clinic website.
"You can freeze it or microwave it," Truscelli said of the Spring Loaded pouch, "and it doesn't release toxins."
Spring Loaded pouches are manufactured in China because of competitive costs, Truscelli said. The first containers hit shelves two days after Thanksgiving. Today the water is sold in 250 locations in the state, including several Kum & Goes, 7-Elevens, The Broadmoor, Manitou Cliff Dwellings and the Pikes Peak Cog Railroad. Spring Loaded also is available in 19 Whole Food stores, including Colorado Springs stores at 7635 N Academy Blvd. and at First & Main Town Center on the east side of the city. The 18-ounce soft-sided pouch sells for $2.49.
The water is not ozonated, Truscelli said; rather it is carbon filtered, then exposed to UV filters to remove impurities.
Truscelli, a former Marine, entered the bottled water business after having to purchase water rights to fill ponds on his property. The ponds are part of his Rainbow Valley Ranch kids camp in Divide and are used for fishing and canoeing. After purchasing the water rights for the camp, Truscelli found he had more water than needed. Seeing a business opportunity, he found additional water rights in the Rocky Mountains and launched Spring Loaded. He pays a flat fee each year to use as much water as he needs. He did not disclose the amount.
"We now have the rights to 65 million gallons of water a year from the Rockies," he said.
Truscelli said a percentage of the profits from Spring Loaded sales will help fund his charitable camp, Commmunities 4Kids, which serves children with developmental and emotional needs.
Contact Ned Hunter: 636-0275.