NEW YORK — The Denver Broncos public relations staff has won the 2014 Pete Rozelle Award from the Professional Football Writers of America.
The annual award is named for the NFL commissioner from 1960-89 who began his distinguished career in sports PR roles as a student at Compton (Calif.) Junior College and the University of San Francisco. He broke into the NFL as the PR director of the Los Angeles Rams in 1952.
The Broncos' PR department is led by executive director Patrick Smyth and includes managers Erich Schubert and Rebecca Villanueva. Jim Saccomano recently retired as vice president of corporate communications after 36 years with the club.
This is the second Rozelle Award for the Broncos, who also won the inaugural honor in 1990.