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Defense Department unveils "Know Your Military" campaign

February 7, 2018 Updated: February 7, 2018 at 1:40 pm
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Amber Smith briefs the Pentagon press on Know Your Military. (DoD photo by Jim Garamone)
In Colorado Springs, home to 80,000 veterans and another 40,000 active-duty troops, the Pentagon's latest public relations push may seem a bit silly.
The Defense Department unveiled a new campaign last Thursday designed to give uninformed Americans a primer on their uniformed neighbors with "Know Your Military."
The Pentagon said the effort emerged from the growing divide between the nation's citizens and troops who defend them. Military Leaders have long talked about how less than 1 percent of the nation's citizens serve in uniform.
Amber Smith, the deputy assistant to the secretary of defense for outreach announced the program last week at the Pentagon.
"We want to show (Americans) how the military is relevant to their everyday lives; we want to show how innovative the military is and how we are a force for good,” she said on the Pentagon's website.
The military's presence in public life has faded in recent years as wars in Iraq and Afghanistan have wound down. But a new push overseas this year will put thousands of Fort Carson soldiers in harm's way as the U.S. seeks to roll back Taliban fighters in Afghanistan.
The Pentagon's PR push will be a monthly series.
"Each month the initiative will have a different theme, and when it starts on Thursday the theme will be We Are Connected," the Defense Department said. "The website for the initiative is knowyourmilitary.osd.mil."
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