Owning and operating a company is difficult enough without the added task of creating a corresponding app or website.
A new Colorado Springs-based tech startup hopes to lighten the workload by building the app or website on behalf of the business.
Edison App Design, a team of professional graphic artists, web designers, marketers and customer service professionals, builds mobile apps and websites for businesses to help grow their customer base and enhance their clients' experience.
"Edison was the inventor and had all the ideas and tried things until they worked," Brandon Lee, creative director of Edison App Design said of company eponym Thomas Edison. "That's what we did."
The startup opened for business in October after outside companies and developers couldn't create a mobile app for Edison's ideas and businesses.
"Each time, the developer either could not deliver on their promises or dropped out of the project after wasting months of our time," Lee said.
Before Edison App Design started, Lee said it used five developers over two years with zero apps completed.
"We knew we could provide a professional and reliable service to bring app ideas into reality without the headaches and issues we experienced," Lee said.
The company works with small- to medium-sized businesses in any industry.
"We're really trying to focus on our local community and the businesses here in Colorado Springs," Lee said. "We want to see the community grow."
The company created apps for local businesses Till Kitchen, Rhino's Sports Bar and All Star DJs.
The Till Kitchen app has been live since January and has almost 1,000 users; Rhino's Sports Bar went live this month and lets customers know of upcoming events and specials; and All Star DJs allows customers to review the DJ service after event performances, said Logan Knab, Edison App Design's sales representative.
"You see any restaurant, bar or hotel and they have some sort of app to download," Lee said. "We want people to understand it's not just for big-budget businesses."
Each of the companies' apps is available on the App Store; Edison also has five more apps under development for other businesses.
"We can show the owners there's valuable content they're creating," Lee said.
The apps come with numerous features to enhance a company's brand and audience connection.
"It helps customers engage in their business and become advocates for their brand," Lee said. "This is one of the easiest ways to do that."
Some app features include customer loyalty programs, appointment scheduling and reservations, allowing customers to place orders, accepting payment through the app, and selective push notifications - sending messages to clients' phones to let them know about events, specials and promotions when they're nearby.
"It makes it easier for the customers to go on and see what they're going to get from the company in a more interactive way," Knab said.
Besides building apps for Apple and Android, Edison App Design works with businesses to define their marketing goals, implements a strategy to get users to use their app and website, develops and updates websites, and revamps and monitors their social media.
"There's a lot of impact you can have for a relatively small investment," Lee said.
Services vary from app and website design to a marketing makeover, while prices range from $65 to $250 per month depending on the service.
"Some of the things we offer haven't been available to businesses unless they have a six-digit salary," Lee said. "The stuff we do is affordable."
No matter the cost, each package comes with customer support.
"We decided to create our own future and bring the possibilities that we saw into light," Lee said.
While the service is only available locally, Lee said Edison App Design wants to have a nationwide launch at year's end.
"Our main focus is to develop apps used locally," Lee said. "But the bigger apps can be accessed by all 50 states."
Ironically, Edison App Design doesn't have its own app. But, potential clients can find the company through its website at www.edisonappdesign.com.
"We're still growing so I just hope that we can help some people out," Knab said.