After 25 years of helping people plan for retirement, Doug Fair is now helping seniors stay out of assisted living and nursing homes.

Fair received state approval to offer nonmedical home care services through his longtime financial planning company, Successful Seniors, starting April 1. Successful Seniors will provide home help, companion and personal care services that include cleaning, cooking, chaperoning, shopping and other nonmedical services to homebound seniors or those who need help getting around.

Fair said he decided to add home care services after sending so many of his financial planning clients to other companies for the same type of help.

"We will do everything from picking up dry cleaning to taking people to the country club for lunch," Fair said, "and we try to fit in some sort of exercise like walking every day"

Fair said he will charge $25 to $55 an hour, depending on the service.

Successful Seniors is a private pay-based firm and will accept some long-term care insurance but it will not accept Medicaid or Medicare, he said.

Fair said the need for senior assistance is already "huge" in Colorado Springs and growing every day.

He said his company will immediately hire 10 certified nursing assistants, and he expects to have 30 to 40 clients by the end of his first fiscal year.

He said the need for his company and others like it has increased over the years as the cost of assisted living and medical and nonmedical care has increased.

"It is a lot less expensive to stay at home," Fair said. "It costs several thousands a month to go to an assisted facility, and, besides, there's no place like home, if staying home is approved by their doctor."

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Contact Ned Hunter: 636-0275