Save this content for laterSave this content on your device for later, even while offline Sign in with FacebookSign in with your Facebook account Close

Colorado rolls out state logo

By: The Associated Press
August 29, 2013 Updated: August 29, 2013 at 12:53 pm
0
photo -

DENVER — Colorado is rolling out a state brand that officials hope will increase tourism and economic development.

The new logo with a snow-capped green mountain and a new slogan, "It's our nature," is being unveiled Thursday. The logo itself is dubbed the "Peak."

Colorado marketing director Aaron Kennedy, the founder of Noodles & Co., drove the year-long effort to develop the brand after getting feedback from people statewide. He says the new logo builds from the state's license plate because many identified Colorado with it. It also incorporates one of the state's main attractions — the mountains.

It cost $1.1 million in private donations and $1.5 million in pro-bono work. State agencies will transition to using the logo within the year and Colorado companies will also place it on products.

___

Online: www.brandColorado.gov

Comment Policy
Register to the Colorado Springs Gazette
Register to the Colorado Springs Gazette
Subscribe to the Colorado Springs Gazette

It appears that you value local journalism. Thank you.

Subscribe today for unlimited digital access with 50% fewer ads for a faster browsing experience.

Already a Subscriber? LOGIN HERE

Subscribe to the Colorado Springs Gazette

It appears that you value local journalism. Thank you.

Subscribe today for unlimited digital access with 50% fewer ads for a faster browsing experience.

Subscribe to the Colorado Springs Gazette

Some news is free.
Exceptional journalism takes time, effort and your support.

Already a Subscriber? LOGIN HERE

articles remaining
×
Thank you for your interest in local journalism.
Gain unlimited access, 50% fewer ads and a faster browsing experience.