It's not the newest dance craze, supermodel or voodoo curse, but the drug of choice for liberal cats everywhere - ragdoll, tabby and domestic longhair alike. For the legions of feline fans/voyeurs who grew up spiking throw rugs and scratchy pads and grooving on the cat antics, there's finally a product to complete the joke.
Take a swipe at what inspired Cynthia Bullock to create Colorado Kitty Pot and you'll only be half right.
"A friend, that's what she always called catnip," said Bullock, who says the plant thrives on her property in Black Forest. "I was looking at the catnip and listening to the news about all the hoopla about marijuana legalization and I thought, 'If we rebrand, we'd have something here.'"
The less obvious and entirely altruistic reason behind entering the feline recreational drug trade? That would be Cynthia and David Bullock's late dog, Harley, whose namesake nonprofit - Harley's Hope Foundation - provides emergency assistance, both financial and through fostering, training and care, to qualifying pet owners in crisis. With a little luck, Colorado Kitty Pot is where one of the rainbows end for the "small but growing" foundation the couple founded in 2010. Supported primarily through individual, foundation and corporate grants, the group last year assisted more than 300 pets through scholarships, fostering and free and reduced-cost veterinary services.
"We needed to have a way to come up with funding we could count on, and Kitty Pot has really taken off," said Bullock, whose product and affiliated merchandise - available since late last year - now can be purchased in 133 locations in 29 states as well as through its namesake website. The artfully psychedelic label was donated by designers with Colorado Springs firm FlexTec.
"This came about as just this crazy idea, but it's been wonderful," Bullock said. "If you're buying catnip anyway, why not support charity at the same time?"
Since the debut, the foundation has sold more than 6,500 bags of Colorado Kitty Pot, which retail for $5 an ounce - significantly less than the people version. But much like their bipedal, couch-lounging counterparts, cats now can enjoy the pleasures of zoning out to the stupidity of their peers.
Yes, we are in fact talking cat reality television.
"We just started Colorado Kitty Pot TV, which is a channel on YouTube," Bullock said.
Cats who indulge in CKP could nab a spotlight on the hive mind's center stage. The foundation runs an ongoing video contest on YouTube inviting owners to submit clips of their pets after sampling the product.
"If your cat's enjoying Colorado Kitty Pot" - and he or she does not aspire to a career in politics - "then get the camera out," Bullock said.
Send videos to info@ coloradokittypot.com; for rules and more information, visit the group's page on Facebook or coloradokittypot.com.