First came Black Friday. Then, Small Business Saturday and Cyber Monday.
Now, a Colorado foundation wants to add another event to that list - one based less on consumerism and more on philanthropy.
On Tuesday, the Community First Foundation plans to host Colorado Gives Day, a campaign encouraging donations to about 1,400 nonprofit organizations across the state.
The campaign started in 2010 and distributed $8.7 million to nonprofits across the state. Since then, that total has grown - reaching $15.7 million last year.
There aren't major events planned in conjunction with this give-a-thon. Rather, Tuesday's campaign asks people to log onto the foundation's website coloradogives.org, choose a nonprofit to help and then enter the credit card information needed for a donation.
The Arvada-based foundation's goal is simple: Bolster cities and towns across the state by ensuring that nonprofits have enough money to make a difference.
"We feel like strong nonprofits help our community stay strong and healthy," said Kayla Arnesen, the foundation's spokeswoman. "They're critical to a vibrant community."
Last year, 60 nonprofits across El Paso County benefited from the one-day event. Nearly 1,400 donations in El Paso County were made during the 2012 campaign, totaling $242,056, according to Arnesen. The haul was a 33-percent increase from donations in 2011, she said.
More than 60 organizations in the Pikes Peak region are participating this year.
"It's quite an exciting event," she said.
COLORADO GIVES DAY
To participate in the event, visit www.coloradogives.org