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Colorado breaks tourism record with 77.7 million visitors spending $19.1 billion

By: Jason Blevins, The Denver Post
July 20, 2016 Updated: July 21, 2016 at 7:14 am
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Tourists take photos alongside Trail Ridge Road in May. Photo by Christian Murdock, The Gazette.

For the fifth year in a row, Colorado hosted a record number of tourists who have left a record amount of cash in their wake.

The Colorado Tourism Office on Wednesday reported that 77.7 million visitors to the state in 2015 spent an all-time high of $19.1 billion, generating $1.13 billion in state and local taxes, an increase of almost 7 percent from 2014.

Colorado’s 31 percent rebound in visitation from the tourism-pinching depth of the recession back in 2009 is nearly double the national recovery of 16 percent.

The numbers come from a trio of state-commissioned annual surveys of Colorado visitors: Longwoods International counts the total visitors and analyzes the types of travelers Colorado attracts; Dean Runyon Associates gauges the economic impact of those travelers; and the Strategic Marketing & Research Insights group measures the effectiveness of the state’s marketing efforts.

Read more at denverpost.com

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