Save this content for laterSave this content on your device for later, even while offline Sign in with FacebookSign in with your Facebook account Close

CDOT tries Snapchat to reach teens with seat-belt message

By: Chhun Sun
September 21, 2016 Updated: September 21, 2016 at 5:08 pm
0
photo -

To encourage teenagers to "buckle up every ride, every time," the Colorado Department of Transportation announced this week a seat-belt safety campaign to a group that has been hard hit by fatal motor vehicle crashes.

Teens can add CDOT's Snapchat account - clickfor_co - and view seat-belt safety messages that use emojis and Snapchat art. CDOT said Wednesday that the social media platform allows the department to reach out to teens "at the time of the day when they are most likely to drive - en route to school, at lunch, after class - with messages to buckle up before they get behind the wheel."

The campaign runs through Friday.

According to the National Highway Traffic Safety Administration, fatal motor vehicle crashes is the No. 1 killer of teens.

The chance of fatal injury can be cut by 45 percent by wearing a seat belt, CDOT says, while unbuckled drivers and passengers are 30 times more likely to be thrown from a vehicle.

Sixteen Colorado teens died last year in crashes after not wearing a seat belt, CDOT reports. Weld County had the most teen traffic deaths in the state at five, followed by three each in Arapahoe and Larimer counties and two each in Denver and El Paso and Pueblo counties, CDOT reported.

Before this week, 300 Colorado high schools got posters with a Snapchat code and prompt to add the CDOT account.

"Reaching teens with seat-belt messages isn't always easy," CDOT spokesman Sam Cole said in a statement. "Our goal is to reach teens where they are most often, and right now, that's on social media. We want to communicate in a way that feels relatable to them."

Register to the Colorado Springs Gazette
Incognito Mode Your browser is in Incognito mode

You vanished!

We welcome you to read all of our stories by signing into your account. If you don't have a subscription, please subscribe today for daily award winning journalism.

Register to the Colorado Springs Gazette
Register to the Colorado Springs Gazette
Subscribe to the Colorado Springs Gazette

It appears that you value local journalism. Thank you.

Subscribe today for unlimited digital access with 50% fewer ads for a faster browsing experience.

Already a Subscriber? LOGIN HERE

Subscribe to the Colorado Springs Gazette

It appears that you value local journalism. Thank you.

Subscribe today for unlimited digital access with 50% fewer ads for a faster browsing experience.

Subscribe to the Colorado Springs Gazette

Some news is free.
Exceptional journalism takes time, effort and your support.

Already a Subscriber? LOGIN HERE

articles remaining
×
Thank you for your interest in local journalism.
Gain unlimited access, 50% fewer ads and a faster browsing experience.