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Broncos still looking for naming-rights partner, are moving forward with development plans

By: NICKI JHABVALA, The Denver Post
September 9, 2017 Updated: September 9, 2017 at 9:00 pm
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The Broncos and Chiefs football game at Sports Authority Field at Mile High on Sunday, November 27, 2016. Photo by Stacie Scott, The Gazette

Joe Ellis is closing in on 20 seasons in the Broncos’ front office, but each season-opener makes him as nervous and giddy as the last.

“Especially home games,” Ellis, the team’s president and CEO, said in an interview with The Denver Post on Saturday. “You want to win so bad for your fans and season-ticket holders.”

It’s those fans Ellis says he has in mind as he continues to search for a new naming-rights partner for the team’s stadium.

Last August the Broncos severed their sponsorship agreement with Sports Authority that was valued at $55.3 million, and they assumed the rest of Metropolitan Football Stadium District’s naming rights contract with the company. The now-bankrupt Sports Authority owed nearly $20 million over the last five years of its naming rights deal.

The Broncos assumed the remainder of the contract to gain control over the process of finding a new sponsor, and last year employed marketing agency WME-IMG to secure a new naming rights partner.

Read the full story at The Denver Post.

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