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Broadmoor hits another milestone while celebrating 100th year

January 30, 2018 Updated: January 31, 2018 at 3:43 pm
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A view looking west from one of four suites on the brand new seventh floor of the renovated Broadmoor West Tuesday, May 13, 2014. The Broadmoor opens the $57 million remodel on Friday. Michael Ciaglo, The Gazette

The Broadmoor, which celebrates its 100th anniversary this year, is marking another milestone: AAA has named it a five-diamond winner for the 42nd consecutive year in the travel organization's annual ratings of hotels and resorts.

The internationally known hotel, on Colorado Springs' southwest side, is the only North American property that's received five diamonds - AAA's highest rating - each year since the awards were launched in 1976. AAA released its list of four- and five-diamond winners for 2018 on Tuesday.

The Broadmoor doesn't take its five-diamond rating for granted, said president Jack Damioli. The honor reflects ownership and management commitment, along with hard work by employees, he said. It's also meaningful to leisure travelers and business groups who have visited The Broadmoor for years.

"One of the things about iconic properties like The Broadmoor, they're not simply built," Damioli said. "They kind of evolve over a period of time, meeting the tastes and the demands of the traveling public along the way."

In Colorado, AAA's other five-diamond winners for 2018 were The Little Nell in Aspen and the Ritz-Carlton and Four Seasons in Denver. All have received top honors multiple times.

Local four-diamond winners were The Cliff House at Pikes Peak in Manitou Springs and the Cheyenne Mountain Resort and The Mining Exchange, A Wyndham Grand Hotel, in Colorado Springs. They're also repeat honorees.

AAA also assigns diamond ratings to restaurants, which will be released Feb. 21.

Florida-based AAA inspects more than 27,000 properties as part of its awards program; 121 hotels and resorts in North America received five diamonds for 2018. There were 1,676 four-diamond properties.

Five-diamond hotels and resorts undergo in-person inspections, anonymous overnight stays and a review by a panel of experts - among other checks - to determine their suitability as a top-of-the-line property.

A top rating reflects "meticulous attention to detail, creativity in enhancing comfort, outstanding service and memorable guest experiences," Michael Petrone, AAA's Inspections & Diamond Ratings director, said in a statement.

As more mid-level and budget properties add amenities, he said, "hotels that aim for a five-diamond rating must stay far ahead of the curve to differentiate themselves through advanced design concepts, highest quality furnishings and scrupulous attention to guests' expectations."

AAA's award comes during The Broadmoor's centennial; it opened June 29, 1918, and plans a series of celebratory events this year. In its 100 years, the hotel has played host to presidents, dignitaries and celebrities. It now has more than 780 rooms, suites, cottages, an estate house and three off-site wilderness retreats; its amenities include golf, tennis, a spa, pools, shopping and restaurants.

The Broadmoor is owned by the Denver-based Anschutz Corp., whose Clarity Media Group owns The Gazette.

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