According to a survey by David's Bridal, an estimated 3,000 American brides will marry Tuesday, a day bearing the sequential date 11/12/13.
The anticipated number of unions represents a 722 percent increase compared with last year and seemingly confirms what the formal-wear company's survey also found: For reasons ranging from luck to easy recall for the groom, U.S. brides like dates that have patterns.
"Iconic dates have become a trend in the United States, reaching new heights when over 65,000 couples tied the knot on 07/07/07," said Brian Beitler, chief marketing officer for David's Bridal.
The last sequential date of the century occurs on 12/13/14, a Saturday. Beitler expects record-breaking numbers.
"There is an appeal (to iconic dates) for a number of reasons," said Danelle Meyerle, owner of Danelle's Bridal Boutique in Colorado Springs. "It could be silly or serious or for luck. It might be a combination of birthdays. It's not necessarily the date that's significant to them, it's what's special to them that they attribute to that date. It brings whatever special meaning those numbers have for the couple to that day."
Despite that, Meyerle has no clients tying the knot on 11/12/13.
"It's a Tuesday, and Tuesday isn't a big wedding day," she said.
In fact, none of the more than a dozen Springs wedding-related businesses contacted for this story had ceremonies scheduled for the day.
Which might be a good thing, said astrologer and intuitive reader Dona Riley.
"It isn't a very auspicious day because we're in a Mercury retrograde," said Riley, who owns Mountain Metaphysical Shop in Old Colorado City. "It's a time to not take any important actions in your life, like signing contracts or getting married. In my opinion as an astrologer, I wouldn't do it."