G'day mate.

FuseSport, an Australian-based sports software company, announced Tuesday it's setting up its international headquarters in Colorado Springs - a sports hub from where the company hopes to expand its business in the United States.

The company has 11 employees, and four to five will staff its office in the Alamo Corporate Center at 102 S. Tejon St. downtown.

Over the next four years, FuseSports hopes to add 100 workers, said company officials and representatives of the Colorado Springs Regional Business Alliance, which worked with FuseSport to bring the business here.

However, while the company is established and profitable, its ability to add employees will be contingent on how much capital it raises from investors, CEO Chris Clark said.

FuseSport disclosed its plans during a news conference at the Antlers Hilton hotel downtown, attended by Springs Mayor Steve Bach and other business and civic leaders.

FuseSport employees have been in the Springs for a few months, but the company only recently decided to locate its international headquarters here, Clark said.

Founded in 1997 in their native Australia by the 34-year-old Clark and his brother, Andrew, 38, FuseSport will maintain offices in Sydney and London to serve its customers in Europe, Asia and Africa.

But the company came to Colorado Springs to tap into what it expects will be a growing United States market.

The company's online software, Clark said, allows a sports group to manage events from start to finish, including email communications, website publishing, online registration of participants, customer service, security credentials, processing of competition results and managing volunteers.

The Springs, where the U.S. Olympic Committee and two dozen Olympic-themed national governing bodies are based, is a natural location for the company, Clark said. FuseSport already does work for the Rocky Mountain Senior Games, he said.

"Colorado Springs is probably the one place in the U. S. that is, more than any other, a density of sports organizations that are likely candidates to hopefully be customers of ours one day, and we can be right here at hand to service them really well," he said.

FuseSport also liked the Springs' Mountain Time Zone location, which will be convenient for doing business across international markets. Officials also said the Springs has a skilled workforce, quality higher educational institutions such as Colorado College and the University of Colorado at Colorado Springs and a business-friendly environment, among other factors.

The company did not receive financial incentives to come to the Springs, Clark added. FuseSport chose Colorado Springs over locations in Silicon Valley in Northern California and Orlando, Fla.

The sports economy is a targeted sector for the Business Alliance, the organization that recruits employers and encourages existing ones to expand. In this case, FuseSport also signals an opportunity to bring more young entrepreneurs to the Springs, said Mike Jorgensen, alliance board chairman.

"I see it as a great addition or great starter in that segment, which hopefully helps us change a little bit of our culture to help attract these types of companies," Jorgensen said.

Having organizations with their headquarters in the Springs is significant, Bach said. Not only do they manage their operations here, but they become stakeholders in the community, he said.

"We need future generations of younger people like you," Bach told Clark, "to make sure our city is successful for the long term."


Contact Rich Laden: 636-0228 Twitter @richladen

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