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Hurtin' for a donut? Missouri-based Hurts Donut to open in northeast Colorado Springs

May 11, 2018 Updated: May 14, 2018 at 6:53 am
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photo - Donuts are on display at a Hurts Donut Co. location in Coralville, Iowa. The first Hurts Donut store in Colorado will open by mid-June on Colorado Springs' northeast side, at Tutt Boulevard and Barnes Road and just east of Powers Boulevard. COURTESY HURTS DONUT CO. FACEBOOK
Donuts are on display at a Hurts Donut Co. location in Coralville, Iowa. The first Hurts Donut store in Colorado will open by mid-June on Colorado Springs' northeast side, at Tutt Boulevard and Barnes Road and just east of Powers Boulevard. COURTESY HURTS DONUT CO. FACEBOOK 

Hurts Donut Co. wants its customers to feel good, despite its tongue-in-cheek name.

The Missouri-based doughnut chain will open its first Colorado store in the Shoppes at the Ball Park retail center at Barnes Road and Tutt Boulevard, just east of Powers Boulevard on Colorado Springs' northeast side. The location is a short walk from Security Service Field, home of the baseball Sky Sox.

Hurts Donut expects to open by mid-June and possibly sooner, said franchisee Justin Krull. The store will be Hurts' 18th.

Founded in 2013, Hurts Donut takes its name from an old joke. A prankster asks if you'd like a "hurts donut." A "yes" answer gets you a punch in the arm as the practical joker teases, "hurts, don't it?" The Hurts Donut logo also features a bandage affixed to a doughnut.

The chain's playful nature doesn't stop there. It offers more than 70 varieties of oversized doughnuts, including apple pie, cotton candy, S'mores, Butterfinger, Andes Mint, vanilla red velvet and salted caramel with chocolate. Doughnuts also are decorated with themed toppings for holidays and other occasions.

Franchisee Justin Krull will operate Colorado Springs' first Hurts Donut Co. store, which will open by mid-June at Tutt Boulevard and Barnes Road on Colorado Springs' northeast side. RICH LADEN, THE GAZETTE 

"We have all kinds of crazy toppings," said Krull, who moved to Colorado Springs from Iowa in September. "

The store's menu includes cinnamon rolls, apple fritters, coffee, soft drinks and even a doughnut milk shake - a shake topped with a doughnut and made with toppings mixed in.

An ambulance converted into an "emergency donut vehicle" is used for deliveries and other community trips. The company also boasts that it's open 25 hours a day, eight days a week.

On the serious side, Krull said, Hurts has several promotions to support the military, law enforcement, first responders and other community members.

"We value the people that wear a uniform and serve us," said Krull, an Army veteran.

In choosing a location, Krull said he liked Colorado Springs' fast-growing northeast side where thousands of homes and businesses line the Powers Boulevard corridor. The Springs' military presence also was appealing, he said.

Once Hurts is established, Krull said he hopes to add stores across Colorado.

Hurts will employ 80 full- and part-time people. The 3,250-square-foot location will seat 60 to 65 people, Krull said.

Donuts are on display at a Hurts Donut Co. location in Coralville, Iowa. The first Hurts Donut store in Colorado will open by mid-June on Colorado Springs' northeast side, at Tutt Boulevard and Barnes Road and just east of Powers Boulevard. COURTESY HURTS DONUT CO. FACEBOOK 

The chain was founded by husband-and-wife Tim and Kas Clegg, according to news stories. They opened their first location in Springfield, Mo., where they have their headquarters.

Hurts has locations in nine states and another half-dozen stores are planned in addition to the Springs location, according to the company's website.

Competition among Colorado Springs doughnut stores is fierce. Dunkin' Donuts is one of the national and regional chains, while local favorites include Amy's Donuts, Horseshoe Donuts and Daylight Donuts. Safeway, King Soopers and Walmart also have large selections of baked goods.

Krull said Hurts will compete with its wide variety of doughnuts and special occasion products, and its price point will be attractive. Doughnuts range from $1.20 to $2.50, while a dozen will go for $10 to $16.50.

"We feel like we have such a high quality product, with generous portions and we have them marked at very competitive prices," Krull said.

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Contact the reporter: 636-0228

Twitter: @richladen

Facebook: Rich Laden

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