The Sports Authority logos that hang from the Broncos’ stadium are coming down.
Team president and CEO Joe Ellis said Tuesday that the team will take down the signage representing the defunct company, starting within the next 10 days.
“I actually spoke with Jay Roberts this morning — he’s our stadium manager — and we’re in the process of having engineers look at it. We’re going to take the signs down,” Ellis said. “All of the exterior signage will come down here starting probably in a week or 10 days, I think. The name needs to remain in place for a while because we have some placeholder events both inside the building and in the bowl itself with some concerts and stuff.”
The Broncos had originally hoped to secure a new naming rights partner for the stadium for the start of the 2017 season, but discussions lingered and the search for the right partner, as Ellis has stressed, has continued.