Family-owned, community-oriented Mountain View Bank has announced a name change to Waypoint Bank effective October 10, 2017. “This is a great move for us, we are very excited about it,” said Colorado Springs-based Vice President, Becky Akers. “Before we became Waypoint Bank, we had three different names — the change is really to make things easier for all of our customers.”
The rebranding brings name consistency for all seven locations including the downtown Colorado Springs location, five Nebraska branches in Cozad, Cambridge, Clay Center, Eustis and Imperial (using the name First Bank & Trust Company) and a Loan Production Office in Loveland Colorado (using the name Waypoint Bank). In conjunction with the bank, the name of First Financial Services (Cozad) will change to Waypoint Financial.
“While our name is changing, everything else is staying the same,” stated Akers. “We still are under the exact same ownership, and have the same helpful employees, comprehensive banking products and excellent customer service we’re known for.” The change represents a positive step for all involved; and signifies continued success and prosperity for the company and its customers.
Waypoint Bank operates primarily as a commercial bank here in Colorado. “Our Colorado Springs location is mainly focused on small businesses, and helping them be sustainable and grow,” said Akers. “We also open personal accounts every day, but in both Colorado Springs and Fort Collins (branch set to open by the end of 2017), our focus is on businesses.”
The bank was originally chartered in 1883 as First Bank & Trust Company in Nebraska. The current family ownership group has been a part of the Colorado Springs community since 1979, opening the Colorado Springs branch in 2002. Ownership and staff has not changed, the only thing changing is the name
“We have built a strong reputation with both individuals and businesses in the Colorado Springs area,” said Market President, Bob Lucia. “Our new brand is designed to help overcome customer confusion by unifying bank locations under a common name. Waypoint Bank will continue to provide customized banking solutions for the client; no change there.”
The new name was inspired by the definition of waypoint — a reference point that helps us to know where we are and where we are going. Akers explained the name really pulls their markets together. In farming, for example, tractors are set using a waypoint so farmers can plow and plant their fields; an everyday tool in Nebraska. In Colorado hiking and mountain biking, waypoints are used to help reach trailheads and follow trails. According to Akers, “It perfectly describes us. Waypoint Bank is where you evaluate your current position and determine future goals with guidance from people you know and trust.”
The bank has launched a new website at WaypointBank.com which replaces previous sites for Mountain View Bank and First Bank & Trust Company.
Bank customers will not need to change anything on their accounts to continue with current services. Individual account numbers and the bank routing number will not change. In addition, all checks, ATM/debit/credit cards are still effective and will be replaced at the time of expiration.
With seven locations in Nebraska and Colorado, Waypoint Bank is a family-owned, full-service bank with friendly, knowledgeable people who truly care for you and the community. Let Waypoint be your guide to financial success.
To learn more, visit WaypointBank.com