The joining of two local marketing companies brings together some men who were friends first, then co-workers and now business partners.
Magneti Marketing has acquired Global Seven in a deal that joins a broad-based marketing strategy company with one that focuses on new digital marketing techniques. The companies have around seven full-time employees and use more than 30 freelance workers combined.
Global Seven was founded by Adam Williams and Jonathan Hoppin in early 2010 with Jesse Marble, said Marble, who is now Magneti’s chief of operations. Tucker Wannamaker and Marcus Haggard formed Magneti in May 2011.
Marble, Haggard and Wannamaker are friends who grew up in the Springs together. They knew each other from attending New Life Church and through their time at Colorado College. Marble and Haggard also worked together at CodeBaby; the company creates 3-D digital characters used on websites for online tours, sales and customer support.
Magneti specializes in large scale, full-service marketing strategy and branding of businesses and products; Global Seven has concentrated on digital and social media marketing. The two companies have cooperated on projects in the past and owners felt the large marketing presence of Magneti would be well served by Global Seven’s ability to attack the technical minutia of marketing strategies, said Wannamaker, Magneti’s chief marketer.
“What we have been doing is putting together a marketing standpoint and combining things people didn’t see could be combined,” Wannamaker said. “But we needed that technical expertise.”
Wannamaker said it made more sense strategically to combine the two companies rather than continue to just collaborate on projects.
“Bringing them on solidified our brand,” Wannamaker said, “especially with their technical knowledge.”
Terms of the deal were not disclosed. The two companies have about 50 clients combined; YoungLife, Character.org and CodeBaby are among the Global Seven clients being brought into Magneti’s portfolio.
Magneti’s clients include the Pikes Peak Community Foundation, Colorado School of Mines and Brokers International, according to a press release. Magneti was also part of the Wild Fire Tees fundraising campaign, helping to raise more than $300,000 for wildfire relief across the Front Range, according to the release.
Contact Ned Hunter: 636-0275.