Broadmoor keeps Forbes five-star streak going

February 26, 2013
photo - The Broadmoor hotel and resort in Colorado Springs has been named a five-star property by the Forbes Travel Guide for the 53rd consecutive year. Photo by THE GAZETTE FILE
The Broadmoor hotel and resort in Colorado Springs has been named a five-star property by the Forbes Travel Guide for the 53rd consecutive year. Photo by THE GAZETTE FILE 

The Broadmoor hotel and resort in Colorado Springs was named a five-star winner Tuesday by the Forbes Travel Guide in its annual ratings of hospitality properties, restaurants and spas for 2013.

It’s the 53rd straight year the internationally known Broadmoor has received five stars, making it the only property in existence to achieve that mark for longevity.

In the latest Forbes ratings, 76 hotels in the United States, China and Singapore received five-star ratings, up from 57 last year. The Little Nell in Aspen was the only other five-star hotel in Colorado for 2013.

Meanwhile, The Broadmoor’s Penrose Room restaurant and The Spa at The Broadmoor each won five stars; it’s the fourth straight top award for both. No other restaurants in Colorado received five stars, while The Spa at Four Seasons Vail was the only other spa in the state to receive the top award.

The Broadmoor, which opened in 1918, has nearly 750 rooms, three golf courses, numerous restaurants and shops and 185,000 square feet of meeting space on 3,000 acres on Colorado Springs’ southwest side.

Even though The Broadmoor has received five stars for more than a half-century, President and CEO Steve Bartolin said there’s nothing routine about the rating. It can’t be taken for granted, and only happens with a consistent attention to detail and customer service, he said.

“You’ve got to go out and earn it every year,” Bartolin said. “The bar keeps rising and the expectations are higher each year, it seems. The competition is better and better, and you’ve got to move with that.”

Bartolin credited The Broadmoor’s staff and employees as being primarily responsible for the hotel’s recognition. One-fourth of Forbes’ rating is based on the physical appearance of the property, but 75 percent is based on service and staffing, he said.

“At the end of the day, the physical part is important,” Bartolin said. “But the real difference maker for all these properties — not just for us — that operate at that level is the genuine care, concern and passion of the people that work there and what they do every day.”

The Forbes Travel Guide — previously known as the Mobil Travel Guide — is considered a gold standard for the hospitality industry because the ratings have been around since 1958 and because of rigorous standards for amenities, staffing and customer service.

Forbes’ annual ratings also include four-star properties. For 2013, 21 hotels, restaurants and spas in Colorado received four stars, although none was in the Springs.

In addition to the five-star rating from Forbes, The Broadmoor last month was named a five-diamond award winner for the 37th straight year by AAA in its annual ratings of nationwide accommodations for 2013.

The Broadmoor is owned by the Anschutz Corp., whose Clarity Media Group acquired The Gazette late last year.

Contact Rich Laden: 636-0228 Twitter @richladen

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