Yahoo unwraps first home-page redesign under new CEO

February 20, 2013
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photo - This image released by NBC shows host Savannah Guthrie, left, with Yahoo CEO Marissa Mayer on NBC News' "Today" show, Wednesday, Feb. 20, 2013 in New York as Mayer introduces the website's redesign. Yahoo is renovating the main entry into its website in an effort to get people to visit more frequently and linger for longer periods of time. The long-awaited makeover of Yahoo.com's home page is the most notable change to the website since the Internet company hired Marissa Mayer as its CEO seven months ago.  Photo by THE ASSOCIATED PRESS
This image released by NBC shows host Savannah Guthrie, left, with Yahoo CEO Marissa Mayer on NBC News' "Today" show, Wednesday, Feb. 20, 2013 in New York as Mayer introduces the website's redesign. Yahoo is renovating the main entry into its website in an effort to get people to visit more frequently and linger for longer periods of time. The long-awaited makeover of Yahoo.com's home page is the most notable change to the website since the Internet company hired Marissa Mayer as its CEO seven months ago. Photo by THE ASSOCIATED PRESS 

In the biggest sign so far that this is now CEO Marissa Mayer’s Yahoo, the Web company began rolling out a major redesign Wednesday to U.S. users.

Yahoo.com users will be greeted by a new news-feed feature that allows them to scroll down continually for more news articles that have been gathered based on their interests and preferences. Users can also log into Yahoo using their Facebook account to gain a more personal experience.

Besides the news feed, Yahoo also said it has newly designed homepage applications. That includes applications for stock quotes, sports scores and the Flickr photo service.

“Yahoo! has always been about bringing you the very best of the Web. And today, we’re introducing a new, more modern experience to do just that,” the company said in a statement.

One of the biggest changes with the site, however, isn’t visible. The company said it has made “under the hood” improvements to make Yahoo.com faster. Additionally, the experience between Yahoo on a computer, phone and tablet are now more uniform.

The redesign is the latest effort by Mayer, a former Google executive who took over Yahoo’s helm last summer, to resuscitate the struggling Internet company.

U.S. users will begin to see the changes to the site in the next few days.

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