America’s second-oldest motor sports race, the Pikes Peak International Hill Climb, has unveiled a new-look logo, in time for the 91st running of the race June 30.

The logo highlights the world-famous image of Pikes Peak, the race course, and the “America’s Mountain” tag, a trademarked part of the image that will be seen around the world.

“The City of Colorado Springs is proud of the Pikes Peak International Hill Climb and its history and the legacy of the event begun in 1916 by Spencer Penrose,” said Colorado Springs Mayor Steve Bach, who added citizens are equally proud of Pikes Peak.

“We are grateful to the City of Colorado Springs and the Pikes Peak Highway for allowing us to use this special terminology in the promotion of this wonderful event,” said Tom Osborne, chairman of the PPIHC board and President and CEO of the Colorado Springs Sports Corp.

Eighty automobiles and 85 motorcycles have registered to compete this summer.

Eleven records were set last summer by drivers and racers from 14 countries, including Rhys Millen’s 9:46.164 overall mark, and the benefits, dangers and speeds of a fully paved course were obvious.

Fans can purchase tickets now for the June 30 race and assure themselves a spot on the peak.

General admission seats are priced at $40 each, and the popular Family Four-Pack is priced at $135 when purchased in advance.

Tickets may be purchased on the PPIHC official website:

Camping permits, sold on a first-come, first-served basis, are available at $100 each.

(Note, PPIHC policy for the Family Four-Pack mandates that all four people must be in one vehicle on race day and each occupant in a vehicle with a camping permit must also have a race ticket.)

Race tickets are required for anyone 10 years of age and older.

The popular Fan Fest will be staged on Friday evening, June 28, in downtown Colorado Springs.