With the launch of the 2013 MKZ, Lincoln is ardently separating its brand from Ford Motor Company. The new Lincoln Motor Company aims to restore the product’s stature to its original status as the pinnacle of luxury and design.
“Lincoln was once a brand that people aspired too,” said Jeff Steinke, General Manager of Phil Long Lincoln, “When the President and CEO of Lincoln Motor Company, Alan Mulally, retires (several years from now) he would like his legacy to be restoring Lincoln to the brand people aspire to once again.”
Indeed, the 2013 Lincoln MKZ is the first of seven new Lincolns to be unveiled over the next few years, and is an excellent starting point for overhauling the brand and restoring its earlier prominence
Lincoln’s new MKZ sedan is longer and wider than the 2012 model which gives it a more luxurious look. It comes with a push-button transmission rather than a shifter and an optional panoramic glass roof (whose front portion slides back over the rear window). Although it still has Lincoln's split-wing grille, designers made it thinner and more tapered for a sleeker appearance.
Like the 2012 MKZ the 2013 model shares its foundation with the Ford Fusion, nevertheless is now much easier to separate from the Ford model. This new MKZ is about five inches longer with five more inches between its wheel hubs. Its exterior dimensions are close to those of the Lexus ES 350.
Lincoln has fitted the new MKZ with its own insulation package, acoustic side glass, standard magnetorheological suspension, larger brake rotors and calipers as well as other upgrades.
The base engine of the MKZ is the top-of-the-line engine for Ford’s Fusion. The 2013 MKZ offers turbocharged four-cylinder and hybrid power trains as well as a 300-horsepower V6, which further serves to differentiate the MKZ from the Fusion. Each engine comes with a conventional six-speed automatic, and both are available with all-wheel drive.
Another MKZ forte is Lincoln Drive Control, a standard feature that coordinates the process of several vehicle systems, including the engine, transmission, electric power steering, suspension, stability control, traction control, and active noise control. Lincoln’s Continuously Controlled Damping provides immediate adjustment (up to 50 adjustments per second, according to Lincoln) based on three system presets (Sport/Normal/Comfort) and driver inputs.
In addition, the MKZ provides a liberal array of standard and optional high-tech features, including adaptive cruise control, all-LED adaptive headlights, multi-contour front seats, rear reading lights (hidden under the fabric of the headliner) Buyers will also appreciate the full series of safety electronics, blind-spot and cross-traffic alert, lane-keeping assist, auto parallel parking and rear-seat airbag belts
The 2013 MKZ is the first car from the new, dedicated Lincoln Design Studio, directed by Aussie Max Wolff and it’s all about design. Interior features are rich and sophisticated, with an extensive double-wing dashboard enhanced by a center control stack, whose focal point is a new eight-inch LCD touch screen displaying the latest version of MyLincoln Touch, which is another standard feature.
Similar to many of today’s car manufacturers, Lincoln is fitted with an electronic system that monitors what the driver is doing, what is happening around the car and when it needs to swing into active versus passive operation. For instance, the Lane Keeping System uses a camera mounted on the back of the rearview mirror to track the lane markers ahead of the car and determine if you’re taking up to much of the road. If the system needs senses it needs to, driver-assist functions will direct you back where you’re supposed to be. Additionally, the optional radar-based adaptive cruise control system includes a collision-warning function with a brake-support feature.
“The 2013 Lincoln MKZ offers great fuel economy, better handling, restructured design and improved comfort to drivers. This is the initial car that will bring Lincoln back to the level of commitment and luxury that it was known for.” said Steinke.
Phil Long Lincoln has recently renovated its shop to foster their pledge to Lincoln’s brand overhaul. “We want to demonstrate our enthusiasm in participating with the new and improved Lincoln Motor Company by providing a high-end level of dedication to our customers.” said Steinke.