Teva out as sponsor of Mountain Games competitions

November 27, 2012
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photo - The crowd reacted as Masayuki Takahata, left, fell out of the raft and teammate Todd Toledo reached for him during the Teva Mountain Games Raft Cross competition in Vail. Photo by  Kristin Anderson, Vail Daily
The crowd reacted as Masayuki Takahata, left, fell out of the raft and teammate Todd Toledo reached for him during the Teva Mountain Games Raft Cross competition in Vail. Photo by Kristin Anderson, Vail Daily 

The Teva Mountain Games in Vail have lost their title sponsor for the winter and appear to be moving forward without the shoe brand for the popular summer event.

The summer games has grown since its 2002 roots into an international showcase of adventure sports such as kayaking, rock climbing and mountain biking, drawing 3,000 athletes and more than 40,000 spectators.

In February, the event branched into winter sports, with ice climbing, ski mountaineering and snow biking.

The Vail Valley Foundation, which acquired the Teva Mountain Games from founder and now Teva president Joel Heath in 2008, announced Monday that the Winter Mountain Games are returning in February with a dozen winter sports and concerts. Absent from the announcement was the name "Teva." The new website — mountaingames.com — is suddenly Teva-free too.

Read more about the change in the games.

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