Updated: March 8, 2012 at 12:00 am
After nine years of giving kids the opportunity to scramble around Bancroft Park for Easter eggs, the hunt has been called off.
Dave Van Ness, executive director of Old Colorado City Associates, said Thursday there were two main reasons the group decided not to hold the annual event: It didn’t bring people into merchants’ stores, and some parents started fighting last year over the eggs.
“The number one mission of Old Colorado City Associates is to drive traffic to our members, and what they found in the last couple of years is that the egg hunt has not really done that,” Van Ness said.
“The other thing that has become more of an issue is that a lot of people complained about the event,” he said. “It doesn’t seem to matter how many plastic eggs they put out there; it’s never enough.
“Last year, they actually had some scuffles among parents trying to get eggs for their kids. It’s sort of like over-aggressive parents.”
Once the decision to ax the hunt was made, Van Ness said the association tried to drum up an alternative event.
“But no one came up with an idea, and everybody’s tight with advertising and promotion budgets,” he said.
The group has now turned its attention to planning for Territory Days, the street festival that packs people in on Colorado Avenue over the long Memorial Day weekend.
Van Ness, who is new to the job, couldn’t say how long the Easter egg hunt has been going on, but Gazette archives indicate it began in 2003.