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American Red Cross apologizes for poster some call racist

By: Associated Press
June 27, 2016 Updated: June 27, 2016 at 5:07 pm
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A Red Cross safety poster has provoked some backlash. (Photo: Margaret Sawyer via KUSA)

DENVER — The American Red Cross issued an apology Monday for a water safety poster that some suggested had a racist message.

The cartoon poster showed children playing in a swimming pool. Nearly all of the white children's activities were labeled as "cool," while the children of color were depicted acting in unsafe ways and were labeled "not cool."

KUSA-TV talked to Margaret Sawyer, who first saw the poster in Salida, Colorado, and then again in Fort Morgan, Colorado.

She said she first thought it was outdated — that it couldn't be a recent poster.

A Red Cross spokesman says the posters have since been removed and more appropriate material is being developed.

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